Artworks Price and the Artist Value

Often we are asked why there is a difference in price between one artist and another for the same format of work. The question is quite legitimate and part of the answer comes from the market itself that dictates the price. The more an artist is popular and in demand the more his value is high.

Each artist is free to fix the selling price of his works. However the right price is the one the market is willing to pay. Some artists wil increase their price (their value) every year because the demand is constant and the collectors do not hesitate to continue to acquire their works.

The artist should be very cautious in evaluating his the selling price. The value of an artist should never regress. We often see artists keeping their price stable in time of economically low period. During good economic periods the artist can more easily increase the value of his work. All those who have acquired the artist’s work will then see the value of their work increased by such.

The role of the agent and the galerist consists in advising the artist by giving him information on the market, his position on the market and in which direction the market is moving towards.

The value of the artist is a very important element in visual arts. The serious artists make sure that their value is respected. And the professional and conscientious merchants of art respect it too.